In this episode of SaaS Boss show I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market. <br /> <br />We discuss: : <br /> <br />- The key pillars of a successful Go-to-Market strategy <br />- The major mistakes SaaS Founders make in the early stages <br />- How small startups can compete with large companies <br />- How to successfully connect with potential partners and influencers <br /> <br />Check out Dekker's 1-page product marketing plan template here https://bit.ly/3iR8U0z" <br /> <br />What are your takeaways from this episode? Comment to let me know! <br /> <br />_________________________________ <br />CONNECT WITH ME: ... <br /> <br />+ Linkedin (networking): https://www.linkedin.com/in/natalialuneva/ <br />+ Join Facebook SaaS Boss community: https://www.facebook.com/groups/saasboss/ <br />+ Twitter: https://twitter.com/Natalie_Luneva <br />_________________________________ <br /> <br />SUBSCRIBE to be the first to know about the latest SaaS Boss podcast episode: http://www.youtube.com/channel/UC0YeCXu80vRXntkrIP_eqqw?sub_confirmation=1 <br /> <br />Apple Podcasts: https://podcasts.apple.com/us/podcast/saas-boss/id1501069592 <br /> <br />_________________________________ <br />ABOUT Natalie: <br />_________________________________ <br /> <br />Hi, I’m Natalie Luneva <br /> <br />I am a growth and team performance coach to SaaS founders. I have worked with more than 100 companies. Drawing from my 10+ years of marketing and team leadership experience, I help bootstrapped SaaS founders scale their startups, get unstuck, and grow as successful leaders. <br /> <br />If you want to grow your SaaS business, visit my website: https://www.natalieluneva.com/ and schedule a free 30-minute discovery call. In this time, we’ll discuss your biggest challenges and explore opportunities to overcome them!
